1) title of event
2) date
3) time (start and finish, or approximate)
4) location name
5) location address (optional, if it’s obscure, or needs specifics like a room in a University building or something)
6) short description/pitch/invite (1-2 lines max)
7) longer description (optional, but great for added details. can repeat short description if need be.)
8) links to event information, event registration, or ticket purchase
9) imagery (optional, but definitely nice to have. can default pic of book or your head shot.)
10) anything else you want included (optional. links, other references or details)